Do you ever notice how most marketing videos tend to show fun, sexy businesses, like restaurants, or salons in their examples? Well, what if YOUR business is just a little less interesting to the average person?
I’m talking insurance, mortgages, bio-thermal imaging, you know, topics that don’t make for the most lively conversation at dinner parties.
In other words, if you’re afraid your business is boring, you can still make compelling content, and make marketing work for your business. It just takes a bit more strategy to turn “boring” subjects into if not exciting, at least interesting content for the right people — your future clients.
Because remember, MOST businesses fall into this category, so you’re not alone here. AND what you offer becomes a lot less boring when someone actually needs it.
Well there are ways you can create content that moves your business forward, and market that content effectively, so click that play button and let’s start!
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