One of the most famous references to subliminal advertising is the Absolut Subliminal ad. Famous vodka brand Absolut has become an advertising icon thanks to its unique print advertisements that have created quite a following. And one of the most famous of these advertisements is the Absolut subliminal ad.
The Truth behind Absolut Subliminal. The Absolut subliminal ad is not exactly subliminal, in that it does not really send a hidden message to your subconscious. Instead, it catches your attention using messages that are not fully hidden since the letters are visible to the eye. Thus, the message goes through the usual conscious thought process, instead of going straight to the subconscious.
The Absolut subliminal ad featured a glass full of Absolut vodka with some ice cubes. The ice features faintly written letters that say “Absolut Vodka.” Although a reference to the controversial subliminal advertising, the reason why it is not really subliminal is that subliminal messages should not be readily visible to the conscious eye. In other words, it is really just a parody.
But being the subject of parody does not mean that subliminal advertising is a thing to just laugh and joke about. According to experts, subliminal advertising is real, and you get more exposed to it than you think. In fact, making it the subject of a parody is claimed by some experts as an attempt to cover up the seriousness of the situation.
Subliminal advertising had an early start. As far back as 1958, a magazine revealed details about this concept in basic terms to make people aware of this effective persuasion techniques that companies probably use to influence consumers’ minds. So what’s this advertising technique all about? And is it something to be warned against?
Is Subliminal Advertising Real? People may have differing views about it, but the general belief is that subliminal messages in advertising are indeed real. However, according to experts on subliminal programming, subliminal messages in ads cannot get consumers to buy something they don’t really want. Going back to the basic mechanics of how subliminal messages work, these messages only speed up the decision making process or empower consumers to take action as a response to a need that they already have. Subliminal messages cannot plant needs, but they can reinforce needs and desires that are already present in the person’s mind.
So subliminal messages are not something to be seriously warned against. After all, it even gives you an extra push to go for something that you really want deep inside.
Unfortunately, some companies are known to use negative messages that border on sex and violence in order to catch people’s attention. Subliminal programming is indeed a powerful tool, and it cannot be helped that some may take advantage of it to use it for purposes that are not exactly noble. So while subliminal advertising isn’t really something to be scared about, it also helps to be aware of them. There are many ads and companies that have been known to use inappropriate themes as subliminals to attract more attention from consumers, and if you are aware of them, you can watch out for their ads.