The best brands operate their businesses as people. They don’t do a huge deal with a partner and never talk to them again. They build a relationship over time which can expand their network and lead to more opportunities. So many old school industries are still operating in the same fashion they did over 20 years ago, even though the technology we have now is completely different. Stop doing cold calling because that’s what used to work and go join a facebook group around your town or something you have a common interest in… You will be surprised how well it goes.
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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