You’re working hard to create and build your scrapbook business. Have you branded yourself uniquely in your niche? Try these tips for branding yourself in the scrapbook business.
Branding Tip #1: Keep it simple. Don’t go overboard with long, drawn-out slogans or catch phrases.
Branding Tip #2: Hone in on your niche. The more general your focus, the more difficult it will be to position yourself in the scrapbook business world. Focus in on a handful of particular values or benefits you want to offer your customers.
Branding Tip #3: Don’t make a promise you can’t keep. The old saying applies here: Say what you mean, and mean what you say. Don’t make your customers a promise that you know you can’t keep.
Branding Tip #4: Use your brand everywhere, on everything. If you had a special logo created for your scrapbook business, use it on your business cards, website, letters, brochures–everything.
Branding Tip #5: Believe in your brand. What does your brand communicate to your customers? What does it say about your business? About you? Believe in your brand and your customers will appreciate it and your service.
Branding Tip #6: Include your branding in your email correspondence. Email is widely used and can be an excellent branding tool, if you take advantage of it. Include a link and your scrapbook business’s slogan or catch phrase in the signature line of every email.
Branding Tip #7: Network online. Performing a search will give you a wide variety of networking forums to participate in. Sign up, introduce yourself, then be available to offer valuable information to others.