When you are running regular campaigns that market and promote your brand you have to come up with new and clever ways to position your product or service so you maintain your loyal core audience but also reach out to new customers. If you’ve been in marketing for any length of time you know how hard it can be to come up with something so simple it works beyond what you ever intended. It’s often the simple ideas that make the biggest and most enduring splash and if your business needs a creative boost to enhance its brand image, consider using inflatable products.
Consider the pros of using inflatable products for branding your business: It’s fun, appeals to kids and adults, is available in many shapes including inflatable kiosks, arches, air dancers, costumes and product replicas and can be used at indoor trade shows and outdoor festivals. Straying up with the latest technology and gadgets is difficult enough on your own, applying it to a business can be a nightmare if not done properly and unless you have a savvy IT/developer team maybe you should hold off on applications that may be beyond your means.
Often marketers over-think problems and ignore simple solutions that are right in front of them. Instead of going with something obvious they scramble around looking under every rock for the mind-blowing concept that will shock the world. Honestly, is your business really ready to shock the world? Keep your marketing plans realistic and think of ideas that will be practical and affordable.
Inflatable products including mascots and costumes, trade show booths and kiosks and product replicas are simple, affordable and effective ways to brand your business and reach a wide audience through strategic displays. At the right location, tied in with the right promotion and launched at the right time a fun inflatable product can be a great tool for luring in curious passer-bys and flagging down passing traffic. The movement of inflatable products distinguishes it from stationary ones and with helium blimps and sky dancers you create a buzz-worthy branding tool that will be remembered by anyone who sees it.
The best part about branding with inflatables is there is practically no downside. Where other marketing techniques can involve risks and potential hazards there is very little that can go wrong with air-filled products. Brands that want to create a soft, light-hearted and fun side of their personality can easily achieve this through clever inflatable marketing.