Updated for 2020! Find out exactly who your customer avatar! This free tutorial guides you through the process of researching your avatar with the help of these worksheets – https://www.milesbeckler.com/avatar
This video is designed to walk you through the process of creating your customer avatar which will help you focus your messaging, marketing and products on your best possible customer segment.
In order to properly complete the customer avatar research you need the avatar worksheets in order to follow along and complete the process yourself. In the link above you will get full access to the customer avatar template PDF that includes three separate worksheets we will work on together.
I recommend that you print out those PDF templates first before completing the video in order to write what you learn from your customer research onto the actual worksheet templates.
These will work as your personal checklists to make sure you have everything you need to know about your customer avatar so you can begin creating exactly what they’re searching for.
This is a 2020 update to my previous customer avatar tutorial which you can find here: https://www.youtube.com/watch?v=SNEOj_z8b0M&list=PL0sOKzn__yK3bPvVRts4CXOtPciYcu7iZ&index=6
The first time I was walk through the process of creating a customer avatar I had multiple "ah ha!" moments that offered breakthrough insights that has resulted in significant growth in my business.
the most common mistake I see from rookie entrepreneurs and failing business owners is a lack of understanding about who their customer is and what drives the customer’s decisions.
When you build out a proper customer profile based on the psychographic information, not just the demographic information, you gain insights into their life, their motivations, their values and what emotionally triggers them to action.
If you don’t fully understand how to make money online, the customer avatar is deftly one key component but you need the big picture which I cover in this free training: https://www.youtube.com/watch?v=GF_p8q6qgHw
In addition to going through this customer avatar creator course, you will also need to make sure you are completely focused in on the right niche.
If you have not yet been able to choose your niche, watch this free training next: https://www.youtube.com/watch?v=pCgnh5pO9gQ&list=PL0sOKzn__yK1YUCrFk8wWta3l8PzxCO4n
understanding the right niche for you will help you to focus in on the ideal customer. Following the exercises in this video you will understand how to relate to this target client on an emotional level which will improve the results from all of your marketing, advertising and sales processes.
if you have any questions about building out your customer profile, accessing the pdf worksheets or completing this customer avatar template, just let me know in the comments below!