Changing the logo of your company is more complicated than it may sound. It is actually similar to playing dominoes, wherein one move can set things crashing down and you have to put time and effort into picking up the pieces and setting them in place once again. Creating a new logo involves determining a new brand meaning and incorporating it again into the design. This is not really easy as you have invested a lot in your business and have more at risk than before.
Why do you need to change your logo in the first place? If you want to change the design of your logo because of a whim or because you are sick and bored of the design already, this is probably not the best move for you to take. However, if you plan to change it because your business is taking a new direction in terms of products, services, clientele, or goals, then a logo change may be necessary.
If you are changing your logo, you need to go over the brand definition of your business once again and determine the key elements you want to include in the new logo. You have to make sure that the new logo will be as effective as the old one and if you are changing your target clients, then you have to make sure that you get that you get the right message across. You can hire a designer to help you create a fresh logo for the company. Looking for a designer can be time consuming and you have to make sure that the designer will be able to translate your new vision into the design of the logo.
Having a logo redesigned requires a huge investment on your part. This means that you have to do away with your old marketing materials like your brochures, calling cards, letterheads, flyers, and newsletters. This also means that you have to shell out to have your website redesigned as well. Redesigning the company logo take time, effort, and money so make sure that you will be able to handle the domino effect that will occur with the logo change.