When it comes to putting your search engine optimisation campaign together, it is essential that you also focus on your local SEO. Local search engine optimisation has become an important element over the past year with more companies focusing on their local audience than ever before. You need to bear in mind that with smartphones, there are more people searching for products and services in their current location than ever before.
Forty percent of mobile users will search in their local area while more than eighty five percent of users will use their phone when out and about to find products and services within their local area. There are some essential tools you need to ensure you make use of to achieve success and dominate your local market now and moving forward.
One of the first things you will want to do is set up a Google Places business page. If you are unsure then it is worthwhile finding an internet marketing company that can provide you with top local search engine optimisaton services to help you. When you set up this page, it is important that you ensure you provide accurate and detailed information. You want your customers to find your company with ease when they are shopping in your particular area.
From here you need to set up a Google+ page. This is different to the Google Places page, but both serve an essential service when it comes to local search engine optimisation. Your Google+ page also needs to be accurate and provide as much information as you can to ensure that Google can find you with ease when a client searches in your area. The next step, which is the tricky one is to link the two pages and then verify all the information. You want to verify your website, address and telephone numbers, you can do this by following the instructions provided.
With local search engine optimisation services you need to also focus on keywords. While keywords have always been a part of SEO, with the local SEO algorithm, you need to focus your keywords to your current location. In the past you may have used “internet marketing services,” now you need to use “internet marketing services London,” for example.
You must ensure your address appears on every single one of your web pages. This means going through your site with a fine tooth comb and adding your address and telephone number to each page, this ensures that Google picks up your location whether they are checking your home page or one of your sales pages. In the past having your contact details on your contact page was enough, not anymore. It is imperative to ensure that you do not ignore this important step as you could find yourself penalised in search results moving forward.
Online directories are a wonderful tool to take full advantage of as one of your local search engine optimisation services. Google is constantly viewing the online directories, so the more directories you list with, the more your company will be noticed. You want to ensure that when the Google robot does it’s rounds, your name is one it sees in your area on a daily basis.
Local search engine optimisation services are not easy to manage on your own, especially if you are already trying to run a company or a department. This needs constant work and updating, which means it is worthwhile hiring a professional internet marketing company to do this for you.