Facebook Ads: How to Reduce Wasteful Spending
Concerned you’re wasting money on certain Facebook ads? Wondering which Facebook ads to turn off?
Facebook marketing expert Andrea Vahl explains how to identify Facebook ads you should stop spending money on.
You’ll learn which cost per result metrics to watch, and get benchmark percentages to assess whether the cost per result for your Facebook ads is too high.
Finally, you’ll discover how to view and recognize trends to further guide your analysis and learn whether you should turn off an entire ad set or only an individual ad.
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00:37 Cost Per Result
02:08 Link CTR
02:31 Frequency & First Time Impression Ratio
03:05 CPM (Cost Per 1K Impressions)
03:22 Where to Find Ad Metrics in Ads Manager
03:58 Ad Trends
05:17 What Should I Turn Off?
05:50 Ads Not Working? Try This!
#SocialMediaMarketing #FacebookMarketing #FacebookAds