financial ratios 101, understanding financial ratio analysis basics, and best practices. financial ratios—such as roi (return on investment) or roa (return on assets)— are a valuable tool for measuring a company’s progress against a financial goal, a certain competitor, or the overall industry. in this course, we explain the financial ratios found on balance sheets, income statements, and cash-flow statements and we help you understand how to use financial ratios to analyze or benchmark your company against other companies.
course topics include: what are financial statements? understanding financial ratios basics, working with common-size financial statements, reviewing profitability, efficiency, and leverage ratios, and analyzing potential-pitfall ratio.