financial ratios 101, understanding financial ratio analysis basics, and best practices

financial ratios 101, understanding financial ratio analysis basics, and best practices

financial ratios 101, understanding financial ratio analysis basics, and best practices. financial ratios—such as roi (return on investment) or roa (return on assets)— are a valuable tool for measuring a company’s progress against a financial goal, a certain competitor, or the overall industry. in this course, we explain the financial ratios found on balance sheets, income statements, and cash-flow statements and we help you understand how to use financial ratios to analyze or benchmark your company against other companies.

course topics include: what are financial statements? understanding financial ratios basics, working with common-size financial statements, reviewing profitability, efficiency, and leverage ratios, and analyzing potential-pitfall ratio.

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