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  • A Copywriting Exercise I Did (New Copywriter)

    updated 11 months, 3 weeks ago 0 Member · 1 Post
  • Trent

    December 8, 2021 at 6:03 am

    Hello everybody! I started my Copywriting journey about 2 weeks ago. I’ve just finished reading The Copywriter’s Handbook, and I’m close to finishing the Boron Letters. I’ve practiced and studied everyday: watching YouTube content, reading and writing cold e-mails, promotional e-mails etc. The following text is an e-mail I offered to write for free to a company that was looking for a copywriter on Upwork. They didn’t get back to me, but I feel like it’s one of the best pieces I’ve written as of now. I APPRECIATE YOUR TIME AND ANY FEEDBACK IS WELCOME! CASE: A beauty company is selling a high ticket product: an Anti-Aging Kit (297$). It’s an expensive product and they don’t have much stock. That’s why they’re able to use Scarcity, Urgency and Uniqueness to sell the product, by sending an email to the top 300 customers that have bought with them the most. Goal: Make the email subscriber buy the high ticket product. Subject Line: Confirm Your Details To Obtain The Most Demanded Anti-Aging Kit (11 units left) Hello (NAME), We Have Reserved The Most Demanded Anti-Aging Kit For You! In the last months, there’s been a very high increase in demand for Anti-Aging products. We noticed this trend and decided to create an anti aging kit that would: • Brighten your skin • Make you look younger • Minimize the look of your wrinkles • And give your skin a smooth and youthful look And so we did! We worked very hard to make it a reality and when we did our first launch… Well, we ran out of stock after the first couple of days, and have since received countless of messages from customers asking: • When will it be in stock again? That’s why we decided to make it available for a second time. And so we did… We uploaded the product on our website yesterday, and well, it went even crazier than the first launch. At the time we are sending you this e-mail there’s only 11 units left, and the product is now only visible to our most beloved customers. We think the last units should ONLY be available to the people that love us the most, and that’s why you’re reading this email: • You’re one of them! And that’s not all, we also decided to lower the price at a 20%, to make it more accessible to you! To obtain this High-in-Demand Limited Anti Aging Kit, click here. If you didn’t log out, you’ll be able to see and purchase the product (if there are still units left). P.S. If you’re interested, we urge you to take chance of this opportunity as soon as possible, as we don’t know when we’ll be able to re-stock again. – by /hq/alexwillink99 – –

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