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  • A decade ago the experts said Email-Marketing is Dead!

    updated 1 week ago 0 Member · 1 Post
  • Arianna

    Member
    November 24, 2022 at 12:03 pm

    A decade ago many “experts” proudly said, ‘Email Marketing is Dead!’ They believed that social media would make everyone move their attention completely towards it. Romanticised by the growth and spread of Facebook they thought everyone would ditch it. They saw that email was no more effective as open rates were meagre 4-6%. And over time 0% people would open it. To them email felt like technology from a an old era. Their messaging was good in a way that it made more marketers leave email. And more marketers not sending emails means less spam and more opportunity for someone opening your email if you continued with it. To this day many marketers haven’t returned! Today open rates for many industries is well over 20%. And many of those who ditched Email for social media are left wondering why they did it! – by /hq/thezeusway – –

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