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  • Attribution Retargeting

     Teddy updated 1 year, 10 months ago 2 Members · 2 Posts
  • Teddy

    December 8, 2020 at 10:41 am

    Hello folks

    I have a question about attribution with retargeting campaigns with FB Ads.

    I have one campaign for cold traffic (7 days clicks / 1 day view attribution) and one retargeting campaign (7 days clicks / 1 day view attribution).

    Let’s say that a guy clicked on the ad from the first campaign but didn’t purchase, then 3 days after clicked the retargeting campaign and purchase on the website. Which campaigns will get the conversion ?

    Thank you for your help,

    Have a nice day.

  • fulanita_de_tal

    December 8, 2020 at 10:41 am

    I THINK it does it based on last exposure so the attribution would go to retargeting

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