I have a question about attribution with retargeting campaigns with FB Ads.
I have one campaign for cold traffic (7 days clicks / 1 day view attribution) and one retargeting campaign (7 days clicks / 1 day view attribution).
Let’s say that a guy clicked on the ad from the first campaign but didn’t purchase, then 3 days after clicked the retargeting campaign and purchase on the website. Which campaigns will get the conversion ?
Thank you for your help,
Have a nice day.
December 8, 2020 at 10:41 am
I THINK it does it based on last exposure so the attribution would go to retargeting