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  • Best advertising for rural brick and mortar retail?

    updated 3 years, 1 month ago 0 Member · 1 Post
  • Charles

    August 30, 2019 at 1:47 pm

    Just wondering, for those of you who have brick and mortar retail businesses in more rural/suburban areas, what type of advertising have you found works the best for actually getting people in the door? Background: I’m in a very small town (population 5,000), though I am within 10-15 minutes of a small city (pop. 26,000) and army base with an additional 30-40k people on top of that. The shop–cheese and specialty food items–is on a fairly busy main road, probably less than 1 mile from the nearest interstate exit. The shop is in the same building as a sandwich shop and across the street from an auto dealership, so it’s not totally in the middle of nowhere (so to speak), but it’s not a pedestrian-friendly area, and there is no natural foot traffic–you have to come here with intention. I’ve experimented with radio ads and Facebook a bit. I did get some feedback from customers who mentioned they heard our ad on the radio, but it was a bit on the expensive side for a smaller startup, and hard to get a concrete number to gauge how effective it really was. Facebook ads were great for getting page likes and reactions to posts, but not sure it really converted to foot traffic. I’ve done some “offers” through Facebook but they led to virtually no actual sales. Network TV advertising is very expensive around here. I’m sure cable is more affordable, but how many people are watching commercials on TV at all these days? Has anyone tried YouTube ads? Billboards? Newspapers, church bulletins, direct mail? Would like to hear some real-world examples that have worked for anyone! – by hq overview psluredd – –

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