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Forums Forums Q & A Best practices: Analysing social media followers

  • Best practices: Analysing social media followers

    updated 1 week, 1 day ago 0 Member · 1 Post
  • Tammy

    September 21, 2022 at 4:18 am

    Could you please share your methodology of analysing social media followers (tools, metrics), and how that data informs your social media strategy? E.g. ‘Our company sells healthy snacks. The key business objective for the year is to grow customer base in new markets. We therefore look at the geographical distribution of our audience, tracking # of followers and engagement rate within the geographies we want to expand it. This dictates our content strategy, which focuses on the nutritional trends and habits particular to those geographies and we work with local influencers to grow our communities there.’ Thank you! – by /hq/promoferret – –

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