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Activity Forums Q & A Startups Best practices when selling to schools and other public institutions?

  • Best practices when selling to schools and other public institutions?

    updated 2 weeks, 5 days ago 0 Member · 1 Post
  • David

    Member
    October 26, 2019 at 9:48 pm

    Have a website that offers online educational services for students (help them get into college, test prep, etc). When I first created the site I allowed teachers to use it for free, and when I started eventually charging, some teachers even paid out of pocket for it, or raised money from parents (contracts were about $1000 per classroom per year). However, when I tried to get my product district level or even school level, it was an incredibly bureaucratic process and I just felt like a tiny player competing with Kaplan and all those other huge companies. I enjoy helping students , and teachers provide me with great feedback, but I’m just not sure if I can make money as a startup in this industry. I’ve also made money selling to individual students and their families, but feel kind of cringe doing that, especially with the negative connotation people in my industry get (for example the recent College admissions scandal). My products are expensive, so advertising myself as a ‘college and SAT expert’, and just helping out rich families, is not something I really feel good about being involved in. Wondering if anybody has tips for someone in my situation – by hq overview randscreenF – –

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