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  • Best SEO Solution for Career Schools? (Beauty, nails, HVAC, mechanic, etc)

  • brianwebs

    December 8, 2020 at 12:00 pm

    For career school SEO (beauty, nails, auto mechanic, HVAC etc) should I be using BrightLocal, or SEMRush and/or Moz Local?

    Since I already use SEMRush, I am leaning toward using their product. At $20/month/location, however, it is significantly more expensive than both BrightLocal and Moz.

    Moz is $129/yr/location but does not include (to my knowledge) the capacity to manage GMB listings.

    BrightLocal can manage GMB but does not include citations in its monthly price, which at $79.99/mo comes out to about $2.67/location/mo.

    Its citation service appears to to be the most affordable, with a combination of manual and aggregator submissions.

    I am leaning toward using SEMRush for Ad Hoc Content/Link Gap Analysis, and then using BrightLocal for GMB and citations. But I am not sure whether I need the BrightLocal SEO suite itself, or just citations… Maybe I can just manage GMB manually.

    What do you guys think?

  • mighty_turtleneck

    December 8, 2020 at 12:00 pm

    I’m a fan of making the most out of what I already have, so I would stick to SEM for the tasks you described – seems they all can be handled with it, including citations. Do you have a lot of locations though?

  • HomemadeBananas

    December 8, 2020 at 12:00 pm

    I like the local listings in SEMrush. It actually uses Yext. It’s kind of annoying the changes won’t all stick if you cancel, compared to manual citations. Whatever though, $20/month is reasonable and it’s actually really convenient.

    It’s not worth it to pay for Brightlocal too with SEMrush and their local listings IMO. I feel like the only valuable thing then is their rank tracker, how it shows separate 3-pack and organic rankings. SEMrush doesn’t unless I’m missing it somehow. Maybe depending on how many locations, it’s worth it compared to adding projects in SEMrush.

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