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  • Content mini-strategy to build a Beta waitlist?

     Kat updated 2 years, 9 months ago 2 Members · 2 Posts
  • Kat

    Member
    December 27, 2019 at 10:25 pm

    Hey all,

    I’m launching a Chrome extension on Product Hunt in a few weeks and was wondering if anybody had experience in building a beta waitlist.

    ​

    The extension will allow our users (web designers & web copywriters) to drop comment bubbles anywhere on any website, which is a great way for them to share feedback with web developers.

    My mini-strategy is to build the waitlist is –

    1. engage web designer communities by leaving thoughtful responses and comments on their work
    2. keep doing that for a few days
    3. announce that you are launching one week before launch
    4. remind the communities that you have launched on the launch day

    ​

    I’m not a content marketing expert (duh). Would love to hear your expert thoughts on it. Am I going in the right direction or would this be a total waste of time?

  • boobaer13

    Guest
    December 27, 2019 at 10:25 pm

    Hey,

    Is there a reason you want to have people sign up a waitlist, rather than having people sign up for the extension?

    I ask, because as a one-person marketing team your time is limited (duh, obviously) but that’s the point when it comes to content-strategy – what is the maximum amount of impact you can create with the resources you have?

    Let’s look at your plan to see is it could be ‘waster of time’:

    1. engage web designer communities by leaving thoughtful responses and comments on their work. (2hrs research finding communities. 1hr finding opportunities to comment. 3hrs writing 6 thoughtful responses that signpost the beta list. 2 hours following up.)
    2. keep doing that for a few days. (2/3 hours a day writing responses)
    3. announce that you are launching one week before launch. (2hrs writing email, 1hr sending it out)
    4. remind the communities that you have launched on the launch day (2hrs finding communities, 2rs writing posts)

    8+3+3+3+3+3+4 = 27 hours to ask 24 people to join a waitlist….

    Your way seems like a very account-based approach to marketing. If you want numbers, perhaps consider other lead generation tactics.

    I don’t know your situation, but does this make sense to you?

    Of course, I may have missed your point completely, so open to discuss.

  • chloesellssaas

    Guest
    December 27, 2019 at 10:25 pm

    When do you plan on launching? Another thing that would really work is partnering with other companies. I work at Zesty.io and I’m really interested in what you’ve built. If I could see a prototype and it worked with the system, I wouldn’t see why we wouldn’t help each other out and grow each other’s communities!

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