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  • Creating a portfolio/website – should the branding be “personal” or no?

    updated 1 year, 1 month ago 0 Member · 1 Post
  • Trent

    Member
    September 29, 2021 at 2:18 pm

    I see some people go with a personal branding route, where they personally mention themselves to be the copywriter behind the business, etc. On the other hand, some portfolios are more vague, and they convey themselves as a greater company rather than the work of solely one individual. Is there a benefit to either option? I am just one person, so is the simple answer that I should market myself as an individual? My friend though for example runs his own online services business but markets his work under a broader business name, with no mention of himself personally. I’ll be approaching small business owners for the most part, so I’m wondering if they’d value seeing another small business person online or a faceless company more. Or, is there some kind of useful middle ground? I’m curious to hear your thoughts on this! – by /hq/bradrox – –

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