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  • Dark Social: Messenger, Chats etc.?

    updated 2 years, 7 months ago 0 Member · 1 Post
  • SocialKings

    February 13, 2020 at 7:17 am

    Even though I’ve posted an article on that topic back in 2015 it took me a while to understand, why my timelines got emptier recently. It seems like the people are finally walking away from social media. At least from the public formats. So, I have to admit, that I’m out of the loop and I don’t really understand how things are structured right now. Personally as well as from a marketing perspective. Privately I struggle to find communities in my language to talk about my hobbies. Business-wise I don’t know how to spread my content for dark social. What I’ve recognized is that big companies stopped to hype stuff. They are rather slowly building communities, like having an inner circle, sharing content to outer circles and all that… everything is very campy. Filterbubbles unavoidable. Politics seem to work similar. So, how are you organized? Do you still use online communication for your hobbies? What platforms do you use besides WhatsApp or Telegramm? And from a creator / marketer standpoint: How do you adress those channels? – by /hq/K-Dave – –

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