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  • does creating a product come under marketing? please read the sentence.

    updated 6 days, 5 hours ago 0 Member · 1 Post
  • FrederickDanzoy

    Member
    January 25, 2023 at 8:29 am

    “The aim of marketing is to create value for customers in order to capture value from customers in return.” This sentence is from a book called ‘Principles of marketing by :Philip Kotler, Gary Armstrong and Prafulla Agnihotri. So if I create a product, I create value, right. So does creating (designing, manufacturing etc) a product come under marketing? – by /hq/damdums – –

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