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Forums Forums Search Engine Optimization Does the domain name have a role in SEO and Google Ranking?

  • Does the domain name have a role in SEO and Google Ranking?

  • brianwebs

    Member
    January 11, 2021 at 12:20 am

    Some people tell me to have a shorter URL, some tell me to have a specific URL. I also heard that domain name doesn’t matter.

    Why do some people focus on micro-niches if domain names don’t play a role? You could just broaden your domain name and you can do much more with your site. An article is an article, isn’t it? Whether you post an article about apartment syndication, and turn around and make an article about stocks, wouldn’t both of them rank the same as if you only made articles about stocks or apartment syndication?

  • vidyutpal7

    Guest
    January 11, 2021 at 12:20 am

    Nope

  • NukaBen

    Guest
    January 11, 2021 at 12:20 am

    Google itself doesn’t count domains as a ranking factor. That said, a specific domain is a user signal which can improve ctr. If you have two similar serps, and one domain is generic while the other is a clear signal that the websites topic fits your search query, you might click the latter.

  • SEOVicc

    Guest
    January 11, 2021 at 12:20 am

    No. No impact for several years now.

  • jonnyah

    Guest
    January 11, 2021 at 12:20 am

    There’s a lot to cover.

    Exact match domains can rank slightly better and niche relevance is a thing.

    Do you remember about.com? They used to rank for millions of terms and the website covered nearly every topic. That was until a new Google update came along and massively impacted their rankings.

    However, they recovered practically all rankings by splitting the content into niches. You may now know them as thespruce.com, lifewire.com etc. They have now further niched down into thesprucepets.com, thespruceeats.com etc.

    My point is, yes, you can rank for multiple niches on a single website with differing articles, news websites do this all the time. But, it’s less than optimal for most SEOs.

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