Don’t you still have to write for every stage of awareness anyway?

[Trent]

When talking about homepages (not targeted landing pages), we’ll always have traffic coming from different places, bringing along visitors at varying levels of awareness. When writing copy, is the goal to optimize it for who we think are the majority of that traffic or does it depend on the distribution? What if it’s evenly distributed? – by /hq/saensible – –