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  • Facebook – Conversion Campaign (Optimization for Ad Delivery) – Low budget

     Teddy updated 2 years, 7 months ago 1 Member · 1 Post
  • Teddy

    February 13, 2020 at 4:24 pm


    My first post in here but I’m going to keep it short and simple. I own an agency specialized in recruitment. So the main focus is getting applicants (leads) for my customers.

    As of now I always kept the Optimization for Ad delivery on conversion, but Facebook suggested me to use optimization for landing page view. Because it’s a lower funnel event.

    My budget isn’t that high (15 euros a day) per adset and I never get high enough conversion events in the first week (50 leads) to get out of the learning phase.

    **So is it smart to optimize for landing page view instead of conversion event?**

    I’m testing if out for myself right now. So I’ll keep you guys updated. But I was curious about your opinions.

    Thanks for any help in advance.

    Kind regards,


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