Facebook vs Brick & Mortar

[Jessica]

Hi everyone, We run a large start up department type store. We had a lot of growth by advertising on Facebook. However, I think that’s coming to a close as it produces about 1/10th the results for four times the money. I ran a test this weekend. We took a $99 jacket and ran an ad for $4.97. This would normally swamp us with a line. We barley restocked the item on Saturday night. We do well with direct mail and text messages. However, I want to fill in the Facebook dollars with something. We do not sell online and advertising seems to have gone mostly e-commerce. Any advice and suggestions would be greatly appreciated. – by hq overview TPSreportsPro – –