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  • Feedback on my attempt at creating buyer personas

    updated 4 days, 14 hours ago 0 Member · 1 Post
  • Tammy

    Member
    November 21, 2020 at 5:06 pm

    Hello! I’m the technical founder of a Sass-ish company in the coding education space. My startup’s goal is to do a couple of things differently than the majority of our competitors: Focus on computer science fundamentals, don’t cut corners with crap like “baby’s first react app” All the courses on the platform are made by us to ensure quality. It’s not a marketplace. All the courses are interactive and include writing and executing code in the browser. Not just eye-glazing video lessons With that short intro to the company that shall rename nameless for the purpose of not being a spammy shill, I present my first attempt at buyer persons! Please hit me with what I’m missing, what needs more detail, or any other thoughts. Tanner Age: 18-22 Experience: Good with computers and phones, but no coding skills. Pre-college, a college dropout, or not enough money for college or boot camp Finances: Living with parents, or still living off of parents support Work: Works in a restaurant or grocery store part-time Hopes and dreams: Wants the upgrade to a stable high salary tech job Worries: He can’t make it through college or a Bootcamp. Doesn’t have the risk appetite to drop thousands of dollars of cash Technology: Access to a computer but spends most time surfing on a phone Influences/influencers: ? Brand affinities: ? Lyrica Age: 23-30 Experience: College graduate, doesn’t use the degree Finances: Lives paycheck to paycheck Work: Working a low-skill job. Hopes and dreams: Wants the upgrade to a stable high salary tech job Worries: She doesn’t have time to go back to school or take a break from work for an intense program Technology: Access to a computer but spends most time surfing on a phone Influences/influencers: ? Brand affinities: ? James Age: 23-35 Experience: Bootcamp graduate, or self-taught front-end developer Finances: Makes a decent amount of money Work: Hit career ceiling, can’t move upward due to lack of technical background and expertise Hopes and dreams: Wants to upgrade to a senior, principal, or back-end developer position Worries: That he’ll never progress past making front end web apps or websites Technology: Spends most time on a computer Influences/influencers: ? Brand affinities: ? PS: If someone in the comments asks for the name of the site so they can give better feedback, am I allowed to respond to that in the comments, or does it need to be DM? – by /hq/wagslane – –

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