For those who followed the Traction: A Startup Guide For Getting Customers book’s guidelines, how much did finding a successful traction channel cost?

[David]

I am currently reading the book Traction: A Startup Guide For Getting Customers. First, if you haven’t read it yet I highly recommend it. It kind of reminds me of The Lean Startup. But anyway, the whole idea of the book is how startups can use traction channels (methods of advertising) in order to build a good customer base. A big concept in the book is that starting out, you should just experiment to find the best traction channels for your startup. If anyone here has actually created a startup (or tried) using this method, about how much did it cost to find a good traction channel? – by hq overview jweir136 – –