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  • Free Shareable Downloadable Content or Exchange for Subscribing to Mailing List

    Tammy created 2 days, 11 hours ago 0 Member · 1 Post
  • Tammy

    Member
    October 12, 2019 at 9:02 am

    Hey all, I’m calling on your expertise in this field to help me make a decision on how I distribute some of my content. The business is brand new and very seasonal (Inbound Tourism) Now, I’ve created some PDF books that would be helpful for people visiting certain places but uncertain of how to distribute them to get the most ROI (Traffic!) My thoughts are: Share them on social media, Pinterest etc and allow them to be shared and downloaded for free from my website. Allow people who visit the website to get them by subscribing to the mailing list. My initial reaction is that the traffic and exposure in sharing it as free content will provide the best benefit to the business, however Ive had a consultant tell me mailing lists are vital and that it would be a waste to publish them without an exchange of info that could help me sell more in the quiet months. I disagree as the majority of customers are only arriving in this country once and possibly never again (they may go to another of my locations, but that’s a gamble) I’d be curious to know what you all think and if you’ve tested both and seen the pros and cons of each. – by hq overview RagamuffinR – –

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