HELP! Does any one have experience setting up Facebook pixel ads for products on a big commerce site? Is it worth it?

[Jessica]

I am trying to help a small business run Facebook ads on their products via their big commerce site. I have never used big commerce and there are a lot of integrations with Facebook / FB Pixel. Does any one have any success stories with running ads that get conversions using Facebook’s built-in Big Commerce/Shopify integrations? ​ My strategy is this: build out a Facebook shop with all of their products and run ads against their email list, and track events on Pixel to retarget regular customers. ​ Is this the right direction? What would you do/what am I doing wrong? – by hq overview kyleskate – –