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  • Help Modernizing a 70 y/o Small Business

    updated 1 week, 5 days ago 0 Member · 1 Post
  • Charles

    Member
    October 30, 2019 at 8:47 pm

    Hey Everyone! This is my first post in this subhq overview (and I honestly didn’t ever anticipate posting here before a couple of weeks ago). Some background info: I’m in my mid 20’s and went through school to work in the non-profit sector, and it’s where I’ve been the past 6-7 years. Recently I was laid off and an opportunity was available to step away from the non-profit world for a season and help with the family business. Here’s the situation with that…3 Generations ago this Tree Trimming business was started in a fairly large city by Great-Great Grandpa, then my grandpa took it over, then a couple of years ago my parents took it over who are barely 40 and own their own separate business (So they know the dynamics and modern tech). In the 2 years since they have taken it over, they have been busier than any other time in their lives, and the business has been thriving. Here’s where I come in, Nothing about the business has changed in 70 years, and my parents don’t have the time to do it, so I’m jumping in to do it. The business has never solicited in 70 years, and that’s something my Grandparents were proud of. Essentially the idea that the business was of such quality they never had to make an outbound call, advertise, or do anything because customers came to them. Which has worked, even now with zero solicitation or marketing they are booked 7 weeks out. So one piece of the puzzle is I need to get started on marketing. What are the easiest inroads for marketing? What’s the cheapest? Most effective? (Specifically for a service business that would be different than what I am familiar with in the non-profit world). Another nightmare I am dealing with is every single customer is logged on a sheet of paper that has not changed in any way, shape, or form in 70 years. I’ve been in CRM the past few years, so I’m getting the business updated in that sense as well with a CRM, getting their accounting off of physical paper, etc…No joke, they have about 20 storage boxes full of papers. (Kill me). All that to say, I’m going to browse this subhq overview a lot, but are there any quick tips, services, or anything else you could recommend to get this already thriving business into the 21st century to grow more. Some things I’m currently trying to work through: Getting them to a modern CC Processing service (they have 5% transaction fee and it’s not web-based so no email receipts, anyone know a good service?) Getting their yelp set up, is there a way to drive reviews to their page? – by hq overview TheSaintSeth – –

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