Find answers, ask questions, and connect with our
community around the world.

Forums Forums Q & A Here is how to significantly increase your e-mail marketing open and click rate

  • Here is how to significantly increase your e-mail marketing open and click rate

    updated 3 years ago 0 Member · 1 Post
  • Christine

    Member
    September 4, 2019 at 10:02 am

    Begin the message with “RE:” instead of a sales-based pitch such as “Buy One Get One Free!” Depending on your industry, try using “RE: The Product/Service You Want.” “RE: Your Upcoming Vacation.” Making message conversational is key to a high open-rate. Align the content with your goals. If you are welcoming a new customer to your product and service, you want to go from the point of least complexity to most — for instance, Slogan, the Pitch with Call to Action, the Explanation, Loyalty, Contact. Make all of your content a link. Don’t rely on people to know what you want them to do. Increase your odds by making all images and text link to the pages you want. Imagery is key to excellent click through. Follow the 1, 2, 3 rule of imagery. Start with 1 Large image to give e-mail context, then 2 medium images with calls to action, and 3 small images to explain your message in detail. If you can’t describe your message with this amount of content, your message is too complicated. I hope this helps! – by hq overview Creatibly – –

Viewing 1 of 1 replies
Reply to: Christine
Your information:

Cancel
Original Post
0 of 0 posts June 2018
Now