I have a question about duplicate content for you…
One on my clients pages have been dropping in search volume for a while now, and I’ve discovered it’s because the search term isn’t as popular as it used to be. So… we need to create a new landing page using a more popular search term.
The page which is losing traffic is based on the search query “Can I put a solid roof on my conservatory” this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to “replacing conservatory roof with solid roof” this gets up to 500 searches per month. Muuuuch better!
The issue is, I don’t want to close down and re-direct the old page because it’s got a featured snippet and sits in position 1. So I’d like to create another page instead… however, as the two are effectively the same content, I would then land myself in a duplicate content issue.
If I were to put a rel=”canonical” tag in the original “can I put a solid roof….” page but say the master page is now the new one, would that get around the issue?