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  • How can I tell what marketing/advertising works when we don’t sell directly to consumers?

    updated 2 years, 4 months ago 0 Member · 1 Post
  • David

    Member
    September 12, 2019 at 12:03 pm

    I have been working for a company for just under two months after graduation. It is a small operation (5 people total) and I am in charge of all marketing efforts. The problems I am facing are, one: not knowing what the hell I am doing. And two: deciding which channels to use and how to measure their success. We have previously done magazine advertising, but my boss is looking to spend low and see measurable results. The issue is, we do not sell direct to customers, we sell to distributers who then sell it in their store/website or to small shops. So, I have no way of knowing what efforts are working besides sales increase which could coincidental. I have been running the social media accounts, boosting some FB post to our target consumers, running Amazon adds (for our Amazon distributer), reaching out to influencers, and we do about five trades a year. I want to put together a marketing plan/advertising budget for 2020 because I think our product has potential to grow with the right approach. However, I cannot think of way to measure our results and decide which channels to use. If we do coupon codes/discounts with one distributer, then others get upset that we are not offering the same discount. Our product is similar to WD40, but it is higher performing more complex formula. Our main industries are: marine, biking, woodworking, RV, Industry, and automative. However, like WD40 it can be applied on anything that needs lubrication/rust protection. Any advice is helpful! I am new to this! – by hq overview nickums24 – –

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