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  • How can you build a great referral program?

    updated 1 year, 1 month ago 0 Member · 1 Post
  • Mateo

    Member
    August 30, 2021 at 11:28 pm

    I keep hearing a common fallacy of ‘if I give users $5 to refer a friend’ = viral growth. We’re looking to add an invite a friend feature to our learning app and I’m looking for best resources and feedback on it. Here’s how we’re thinking about it: Set goals for what would be a successful referral program (measuring viral coefficient, CAC & absolute numbers to see if this will be meaningful for us) Focusing on a cohort of our power users Diagnosed the customer needs that a referral program could address & the JTBD, for example: Money (“Gain seeking” or “Generosity” are two emotions that correlate), Utility (“Learn with a friend” or “compete vs someone”). Building specific flows/features that will address different needs to test which resonate the most. What do you think? What have you seen work? What does a successful referral program look like – do you measure CPI? CAC? (We’re a B2C learning app – https://alpeaudio.com) – by /hq/yehoshzl – –

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