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  • How do keyword planner tools collect their information?

  • brianwebs

    Member
    November 18, 2020 at 11:21 pm

    I’m looking for a tool that provides accurate information on volume results. I was wondering how they even determine this information to begin with. It seems as though Google never actually releases volume numbers, so what do these tools base their estimate off of?

    Moreover, are there any cheap/free keyword volume tools that you recommend?

  • TheRadioactiveHobo

    Guest
    November 18, 2020 at 11:21 pm

    I have a lot of experience with SimilarWeb, happy to shed some light on the inner workings and differences between SEMrush.

    The algorithm for SimilarWeb isn’t based on guesswork. The data methodology isn’t too complex – the clickstream data from a massive audience is fed into the platform and once a large enough sample size for a country is available then it can provide a fairly accurate estimate on traffic.

    SEMrush is a bit different – they don’t have their own data (it’s almost all purchased) and depending on which feature you use the data methodology may change. The traffic estimates don’t use clickstream data but rather estimates traffic based on publicly available search volume data (from Google) and a website’s SERP rankings.

    This is why theres a huge difference in price between the two and, generally speaking, why SimilarWeb is more accurate.

  • F5_Studio

    Guest
    November 18, 2020 at 11:21 pm

    >I’m looking for a tool that provides accurate information on volume results.

    Unfortunately there is no such tool. In a perfect wold you can use Google/Bing’s data but I doubt they collect the data or use it. Google Trends is something that can help in many cases. But it just a part of keywords research.

    You should use your experience, knowledge and own approach. Volume is a subjective indicator, that meands nothing for SEO purposes.

  • seoconspiracy

    Guest
    November 18, 2020 at 11:21 pm

    Today, we can build easily a semantic corpus.
    Before, there were only 2 sources : Google AdWords and Suggest.

    The estimate traffic algorithm of SEO tools is based on guesswork. Flip a coin. Sometimes it gives you nice results. Sometimes it’s WTF.

    Google Trends is the closest estimate you will officially get from Google.

    IMO SimilarWeb used to be the closest, but it’s not as good anymore. Prices will also make you freak out…
    SEMrush is my tool of choice. Results are good and price is correct. I know the people. I know how they grew, how they work.
    Ahrefs could be bots or humans. There would be no differences.

    Any SEO Tool I recommend needs to be open about who they are and how they work.

  • christian7670

    Guest
    November 18, 2020 at 11:21 pm

    I love ahrefs. Not the cheapest one however.

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