How do you defeat Shiny Object Syndrome and define your “True North”?

[David]

Hey startup world and busy entrepreneurs! How do you combat shiny object syndrome? That is to say, distractions based on latest tech, methods, etc. There’s an awesome article on Entrepreneur about this: https://www.entrepreneur.com/article/288370 Additionally, how do you undeniably define your “True North” for your business? Something so simple, but so profound that you never deviate from it? As an example, I heard that Amazon’s True North was to have the biggest selection of products, at the cheapest prices, with the fastest delivery. Would be great to hear your thoughts and feedback on this! – by hq overview dirango – –