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Forums Forums Q & A How do you make one central strategy + planning: to co ordinate what product to make, how much R+D to do for it, what style to create for it?

  • How do you make one central strategy + planning: to co ordinate what product to make, how much R+D to do for it, what style to create for it?

    updated 3 years ago 0 Member · 1 Post
  • Christine

    Member
    September 3, 2019 at 8:33 pm

    Is this entirely an finance calculation? Or is it a bit of an case case investing mindset. “Lets invest xyz since we expect this return based on our forecast”. Run it through some market research, forecasts and focus tests, and then approve the Design, Research & Development, Marketing. Assign a project manager and budget to create the end result? For things that are budgeted: design, marketing, research and development, ect, how much of this does a person decide to spend for ongoing things. Like Nike has its ongoing R+D, it has a brand manager and product manager that taps into the marketing team, manufacturing team, R+D team to get its job done for creating a product + keeping the brand solid. – by hq overview ShoemakingHobbyist – –

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