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  • How important is knowing the customer persona for PPC?

     Teddy updated 11 months, 1 week ago 2 Members · 2 Posts
  • Teddy

    Member
    November 18, 2020 at 11:59 pm

    How important is knowing the customer persona for PPC?

  • Goosuf

    Guest
    November 18, 2020 at 11:59 pm

    Knowing a customer persona is pretty critical as it gives you insight into what and how the user conducts a search. A true persona analysis will glean not only the pain points a persona experiences, but it would incorporate a journey map that gives indications of when and where a user will conduct their purchase research as well as the tone and language of a search.

  • mumbaifelicia

    Guest
    November 18, 2020 at 11:59 pm

    There are lots of audience targeting options as well, so knowing your customer persona will help you narrow down useful audiences that you can target based on their interests, behaviours etc.

  • sensically

    Guest
    November 18, 2020 at 11:59 pm

    It’s everything. If you don’t know your persona, you can’t attempt to step in their shoes nor appreciate their consumer journey and psychology when building campaigns.

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