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Activity Forums Q & A How to avoid product and marketing blunders?

  • How to avoid product and marketing blunders?

    updated 2 weeks, 3 days ago 0 Member · 1 Post
  • Christine

    Member
    October 27, 2019 at 9:02 pm

    There probably isn’t any way that it is possible to avoid blunders entirely. That being said, the company can do the right product research, public relations and social research to reduce some of them. Some blunders are products that get made and everyone thinks it feels uncomfortable to wear or the material breaks, or the design looks terrible. In marketing something that is said is offensive or its is a bad marketing job. What checks and balances can be made to make sure marketing and product don’t fall to ‘blunders’? What can be done like focus groups and getting hard data to make sure the product and marketing is good? – by hq overview jesus_ismexican – –

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