How to evaluate request for content sharing

[brianwebs]

I read all posts online all the time about looking for opportunities to post your content on other websites with links back to your website. I just received an email from another business who is trying to do the same, who wants to place an blog post on my website, but I’m not sure how to evaluate whether or not it’s worthwhile to me. The other business **is** in a related field. (They are a finance company and I frequently provide services to both banks and those seeking financing). Looking on a domain authority checker shows they have a Moz Domain Authority score of 34, a page authority of 30, and a “Moz Rank” of 3. On the same checker site, my company’s website shows a DA score of 18, a PA score of 28, and “Moz Rank” of 2.8. And it looks like their domain was registered in 2000, but was just squatted on until about 4 years ago when the website first went online. Our website was originally set up about 18 years ago. So (A) how do I interpret these scores; and (B) is this a reasonable way to determine whether it makes sense to share content? – by hq overview Reptilian-American – –