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  • How to marry Media and Data roles

    updated 4 months, 2 weeks ago 0 Member · 1 Post
  • Jessica

    October 12, 2019 at 10:48 pm

    Hello Ad friends, I am a media planner. Media planning is all about data. If I have more data-related experience/knowledge, be it collect, visualization, or interpretation, i will be ahead. The model agency set up has pretty focus role – 1 person emphasis on media and another takes care of data. I want to marry the two. In my situation, working for two teams concurrently is not an option. Thankfully, i have a great boss. He is asking me what data role, i want to take. He will see whether he can fit it. I am looking at Data to build target audience profile, and Use post camp report to gain insight to buils strategy for next campaign Is there any more suggestion? Thank you! – by hq overview eaterine – –

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