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  • How would you scale my biz?

     Deborah updated 1 year, 10 months ago 2 Members · 2 Posts
  • Deborah

    Member
    January 10, 2021 at 7:42 pm

    I am interested in your ideas how you would scale my biz.
    Happy to hire you if you can provide a positive ROI.

    BIZ
    We positioned ourselves as an „External M&A Office“ and target companies that do not have their own M&A team (internal M&A team) but want to grow via acquisitions. What we do for them: a) set up an M&A Strategy to grow the company inorganically, b) execute the M&A Strategy (find targets, do the DD, valuation, project mgt.) and c) provide the financing needed to buy other companies. Sometimes we only provide the money to our clients to boost their organic growth (no acquisitions).

    USP
    With us you get a 1 stop shop solution for all your M&A activities plus the ability the do M&A professionally from day 1 even if you have never done it before which saves you from making all the rookie mistakes. On top you get 5 M&A professionals, 25 years of experience and the know how from +100 deals how others do their deals successfully. All that you get for the price of a half M&A Professional.

    MARKETING
    I mainly generate leads via cold email outreach trying to book a call with them.
    I follow up with the prospects/leads every 6/3 months whenever I have something of interest to them.
    At the moment I try: sending them something useful and ask them to mention our name when they know a potential client (reciprocity)

    QUESTION
    What would you do to grow my biz? How would you find new customers?
    Every idea is welcome.
    Happy to hire you if you can provide a positive ROI on your work.

  • AnonJian

    Guest
    January 10, 2021 at 7:42 pm

    My suggestion is white paper marketing. Those looking to know what they don’t know about the process are natural leads.

    There are all sorts of problems in M&A which are not obvious. What’s your content marketing like?

    Detailed bios. Experience articulated. Case History explaining some of the key deals, with an eye for the newbie. I have seen a couple posts here leading me to believe the OP is falling for a company that has pumped up the numbers to screw with the financials — that’s not a bad topic.

    It’s a good idea and timely. The “whatever will we do about marketing” thing, try getting rid of that in a hurry.

  • DeCyantist

    Guest
    January 10, 2021 at 7:42 pm

    What you are saying is basically that you need leads. Typically, you hire a B2B marketing agency to support you with that. It is not a one-man job.

  • ctfounder

    Guest
    January 10, 2021 at 7:42 pm

    What’s your target market? Are you focusing on Amazon companies, SaaS/microSaaS, chemicals? If you focus down on a niche you may find that your get more inbound vs outbound. If you’re earning enough on the deals, it may be worth it to get an inbound service for leads.

    Note that you’re competing against boutique firms, banks, new bundling saas or amazon holding cos, and lawyers/consultants.

    This is a huge referral business – if you’re not generating leads through referrals/successes, something might be wrong in your feedback loops. Happy to discuss more via dm.

  • datawaster9000

    Guest
    January 10, 2021 at 7:42 pm

    LinkedIn. Build out campaigns that target CEO/Managers etc.. with past case studies targeting the relevant area of business

  • LincHayes

    Guest
    January 10, 2021 at 7:42 pm

    Post a website so that we can get a feel for who you are, and where you’re currently missing opportunity. It’s hard to make suggestions in the dark with just a couple of carefully worded paragraphs on Reddit that make you sound good.

    I’d also be interested in seeing the emails you’re sending, knowing how you’re getting leads to see if there’s a way to target better and increase responses.

    I don’t want your spin on what your problem is, I want to see for myself so that I can make real suggestions, not just throw some boilerplate crap up against the wall that doesn’t help you specifically. Isn’t that how you help your clients?

    Not trying to be a d*ck, but you’re not giving anyone much to go on, but are asking for suggestions to improve things. How can anyone make suggestions without knowing what you’re currently doing and how you’re doing it?

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