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Forums Forums Internet Marketing I just got a marketing job, and I need some serious help. Marketing has changed in the last 60 years, hasn’t it?

  • I just got a marketing job, and I need some serious help. Marketing has changed in the last 60 years, hasn’t it?

    updated 1 week, 6 days ago 0 Member · 1 Post
  • David

    Member
    October 29, 2019 at 6:47 pm

    Disclaimer – I do not have a marketing degree. I recently got a job as a marketing assistant for a small, literally one-person ecommerce site. The company is doing well! My boss has been handling everything by himself, and obviously deserves props for growing a business single-handedly. However, he’s in his 70s. He has a marketing degree from the 1960s, and his marketing style and copywriting reflects that. He will spend literally hours and days crafting emails to his suppliers that a) do not speak English and b) literally do not care what your grammar is like, as long as you can communicate what you want and when you want it. His business cards, website, newsletters, etc are painfully outdated. My job is to change that. Obviously, he is the boss and I will defer to his opinion on everything. But for instance, he’s having me write email newsletters that are literally newsletters, not understanding that most companies will send emails that have short paragraphs and maybe a link to longer posts. He’s showing me how to create ads by whipping out textbooks and showing me ads from the 1960s for Volkswagen and stuff- things that literally are not done today. You can’t have paragraphs of text in an ad, people won’t read that shit. Anyway. I’m getting off track, but really what I need is to find a way to make our style more modern without losing the classic concepts he’s trying to communicate. Please help if any of this made sense. – by hq overview has-8-nickels – –

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