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  • Is the offer/pricing influencing my add-to-cart, initiate purchase and conversion rate?

    updated 6 days, 19 hours ago 0 Member · 1 Post
  • Teddy

    Member
    November 24, 2022 at 10:23 pm

    Hi, I would love some feedback/review on how I can improve my new store. I recently started a small kitchenware e-commerce business and I’m looking to improve the conversion rate. Here’s my store link: https://muliving.sg/ I have tried multiple ways to improve the offer and pricing. Currently, with the current pricing, free shipping + 2nd item 50% off is really the best I can do without harming my margin (otherwise the CAC will eat into my cost). Most people will land from the Facebook/Instagram ad onto this page https://muliving.sg/products/kintamani-natural-teak-wood-cooking-utensils and it’s the bestseller so far (that I can still get some contribution margin after CAC) And here’s what the numbers look like: 6.6% add-to-cart rate 5.35% initiate purchase rate 1.26% purchase rate I would love to have some feedback on how I can do things differently. Is it the site optimisation that’s causing the problem? (i.e. copy, layout, design, navigation, etc) Or do I need a better offer? Any feedback would be greatly appreciated. Thanks! – by /hq/Peach-Prize – –

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