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Activity Forums Internet Marketing Is this benchmark for the content writing team fair?

  • Is this benchmark for the content writing team fair?

    updated 3 weeks, 5 days ago 0 Member · 1 Post
  • David

    Member
    October 26, 2019 at 11:18 am

    Please – what are the benchmarks for content writers where you work? I’m trying to set benchmarks for realistic output from in-house content writers. At the moment I’m playing with this: 500 well-written words = 3 hours Plus 20% down time for responding to emails, coffee breaks, etc, because people need some slack. (This 80% output level was a benchmark we used in a digital marketing agency and nobody ever batted an eyelid). That would mean a 1,500 word article would take 10.8 hours to write (or about a day and a half, once you factor in lunch). And that’s 138.9 words/min. Elsewhere on here I’ve seen a manager mention a target of “1,100 words a day” (which amounts to 137.5 words an hour if you assume an 8-hour working day). Whatcha think? Is my expectation fair? – by hq overview Erewhynn – –

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