A bit over two years ago, we launched a new site with a specific strategy. The entire company (mid-sized B2B communications SaaS) loved it. It was a significant visual upgrade, with copy that the average person could understand.
Then… we got acquired. Then… the acquiring company got in bed with big-time private equity. Then… big-shot new leadership, a new sales team, and all the related chaos you can imagine.
After months of progressive re-thinking about the core product, the sales process, and the brand, we landed in a completely new brand “place.” The current website (and all sales materials) is entirely out of alignment with how we now talk about ourselves.
We’ve targeted Q2 for a revamp of the existing site, preserving the current architecture (for SEO). My problem is, I’m a design (and everything else) team of one. So I thought I’d circle back to r/web_design and ask:
**Which B2B SaaS/technology sites have a design and/or visual language you admire?**
I don’t want to copy, I’m looking for inspiration.