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  • It’s time to revise our website design, branding, and copy. What B2B site designs do you like?

     brianwebs updated 11 months, 1 week ago 1 Member · 1 Post
  • brianwebs

    Member
    November 19, 2020 at 1:25 am

    A bit over two years ago, we launched a new site with a specific strategy. The entire company (mid-sized B2B communications SaaS) loved it. It was a significant visual upgrade, with copy that the average person could understand.

    Then… we got acquired. Then… the acquiring company got in bed with big-time private equity. Then… big-shot new leadership, a new sales team, and all the related chaos you can imagine.

    After months of progressive re-thinking about the core product, the sales process, and the brand, we landed in a completely new brand “place.” The current website (and all sales materials) is entirely out of alignment with how we now talk about ourselves.

    We’ve targeted Q2 for a revamp of the existing site, preserving the current architecture (for SEO). My problem is, I’m a design (and everything else) team of one. So I thought I’d circle back to r/web_design and ask:

    **Which B2B SaaS/technology sites have a design and/or visual language you admire?**

    I don’t want to copy, I’m looking for inspiration.

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