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Activity Forums Internet Marketing Managing and scaling a large number of lead magnets – Delivery, Updating, UX etc

  • Managing and scaling a large number of lead magnets – Delivery, Updating, UX etc

    updated 2 weeks, 2 days ago 0 Member · 1 Post
  • David

    Member
    October 27, 2019 at 4:02 pm

    Been growing my site for 10 years now, have been able to roll out new content and usually see it rank with traffic pretty consistently. This has lead me to take the time to develop lead magnets for most of the new content going forward. My standard lead magnet get a solid CR, but I’ve found custom lead magnets (not surprisingly) convert about 2-3% better and also sell better when we do emails to them later. Right now I have about 15 lead magnets, but we have plans to really expand these. Where I can, I repurpose these as much as possible, but there is also cause to add new ones as I branch out to new topics or verticals. With each we have a custom lead magnet, inline optin blocks, on page popup, and automation off the backend etc. So the question becomes how can we more easily manage all these, improve the user experiencing, update things dynamically, and streamline where possible. How to scale more effectively? has become a big question for us. Right now I use WordPress and Mailchimp, but open to other tools. – by hq overview ryan112ryan – –

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