Name Branding 101 Question

[David]

Hi I need help to determine in a compound worded brand name, which one is the dominant word. Meaning when people look at the name ‘undisputed champ’, which word will they strongly identify with it first. ‘undisputed’ or ‘champ’. Trying to understand from a marketing 101 side. I am hearing that the dominant word is usually the first word. Are there exceptions to this rule, can both words be dominant? Thanks. – by hq overview punkfay – –