I just started a communications internship with a government agency and might first task was to go through their FB and Twitter posts and determine the type of content they publish. I divided content into events, photos, information and news (external) and also counted likes. I did the math for the percentages.
I guess I’m a little nervous about properly analyzing the information. They want to have like a set standard for content because as it was described to me, they post whatever they think is good for that day. The content is strong, gets decent engagement, etc. but they want something more.