Find answers, ask questions, and connect with our
community around the world.

Forums Forums Search Engine Optimization New Content Indexing But Not Ranking Well (Old Content Continues To Perform)

  • New Content Indexing But Not Ranking Well (Old Content Continues To Perform)

  • flowize

    December 28, 2019 at 5:04 am

    Looking for some advice with an annoying problem I’ve started having on a site I run with a friend. It’s a completely unmonetized, non-commercial website that we run for a shared hobby/passion, and a fun way to keep in touch and hang out together.

    The site has been going for about 2 years, and has grown to a decent readership (around 10,000 unique visitors a month). We usually add 2 content pieces a month (the content being detailed buyer guides to specific products – but they have no affiliate links or anything). All of these guides are unique, usually averaging ~7500 words – some as many as 25,000 words.

    All of the buyers guides we have posted up until about one month ago perform well in Google. If you search ‘product name + buyer’s guide’ (or in my SERP tracker) we are invariably on page one, often positions 1-3.

    However, the last three guides we have posted simply aren’t performing. The SEO competition (from what I can discern) is roughly the same/on par with other keywords we have targeted. The articles are being indexed, and if I do a live URL check in Google Search console there are no issues reported. They just don’t seem to want to rank.

    Normally we would get onto page 2-3 within a week, and then be on page 1 within the month. For all three of the latest articles (2 of which were posted over a month ago as I was away on holiday) I am finding the homepage of the site down in pages 4-5, with no sign of the proper article.

    All the older content continues to perform well. In fact, rankings there are going up and we are having record months at the moment for traffic. It just seems anything new that is being posted is taking much longer than in the past to rank.

    The only change made to the site is we installed and configured a WP caching plugin to speed the site up. I’ve also pointed more internal links from related pages to the new pages.

    Has anyone here experienced a similar issue? Basically that your old content is killing it, but seemingly anything posted after a certain date just languishes in No Man’s Land. If so, how did you fix?

  • A_Gramm

    December 28, 2019 at 5:04 am

    Unfortunatly it is hard to tell because the problem depends on many factor as competitors, content, Google core updates, etc.

    I suppose, it could be Google update. That is why a ranking takes longer than ussualy.

  • stephenpaddler

    December 28, 2019 at 5:04 am

    Is it possible to share the url. Otherwise hard to tell.

  • Gloyns

    December 28, 2019 at 5:04 am

    Are the new topics more competitive?

  • notoriusdoggo

    December 28, 2019 at 5:04 am

    Agree with the other comments that it’s hard to tell without knowing what the site is. If you feel comfortable sharing, you can DM me and I can look into it! (Also not a consultant)

  • Levi_Bloom

    December 28, 2019 at 5:04 am

    After thinking through all the possibilities, I have to go Occam’s razor and say it’s because the SEO competition is simply tougher than it appears to be.

  • emirhan87

    December 28, 2019 at 5:04 am

    Yours seem like a technical problem, assuming your writers amd/or content quality have not changed.

    If you PM me the domain so I can look further into it.

    *PS:’ I’m not a consultant trying to pitch an SEO package. :)*

  • abjanbalti

    December 28, 2019 at 5:04 am

    Maybe rarely but we should consider on New trends and terminalogies of SEO

  • mrfreeze2000

    December 28, 2019 at 5:04 am

    I’ve had the exact same problem

    Most of my content used to start pulling in a trickle of traffic 1-2 months after going live

    But my most recent pages have been indexed for 3-4 months, yet no traffic

    All the old content continues to rank without any effort from my side

    Funny thing is, the new topics are *less* competitive than the terms I’m already ranking for

  • dont_stress

    December 28, 2019 at 5:04 am

    Hmm if you DM the URL I could tell you what’s most likely occurring

Viewing 1 - 10 of 10 replies
Reply to: flowize
Your information:

Original Post
0 of 0 posts June 2018